This report recaps the number of users who viewed specific pages (total number of pages viewed one or more times), the number of unique pageviews (a unique pageview represents the number of sessions during which that page was viewed one or more times) and average amount of time that users spend on each page.
Pageviews, unique page views and average time spent on pages are all reported between the period of July 9, 2019, which was the date of posting of the Summer 2019 newsletter issue, through Oct. 9, 2019. The webpages discussed in this report are all from the newsletter section of the website, as indicated by the /newsletter/ in all of their URLs.
Within the period of July 9, 2019, through Oct. 9, 2019, the Div. 49 newsletter section as a whole has received a total of 12,545 pageviews, with 10,962 unique page views. Users in this period have typically spent an average time of three minutes and two seconds on Div. 49 newsletter webpages.
The number of page views and unique page views was down compared to the period covered in the previous report, which examined the Spring 2019 newsletter from March 25, 2019, through May 25, 2019. In that time, the newsletter section of the Div. 49 website as a whole received 24,800-page views, 17,745 unique page views, and users spent, on average, 44 seconds on newsletter webpages. However, this decrease in page views for the July through October reporting period is typical of all APA web properties during the summer months, and all division websites and the main APA site at APA.org see a downturn in page views during this period. The Div. 49 newsletter will likely see an increase in the number of page views as the fall continues.
However, while the Div. 49 newsletter had fewer pageviews, the users who were coming to the newsletter were spending a significantly longer period of time engaging with the newsletter content, as the average time spent on a newsletter page was up from 44 seconds to three minutes. So, while the Div. 49 newsletter saw a decrease in the quantity of users during this period, the quality of engagement of the users who did come to the newsletter during this period was significantly greater.
Most-viewed overall pages
The most-viewed pages of the Div. 49 newsletter section for this reporting period are the following articles:
- “Procedures and guidelines for group therapy,” which received 4,794 pageviews and 4,158 unique page views with users spending an average of three minutes and 46 seconds on the page;
- “Semi-structured termination exercises,”which received 2,924 pageviews and 2,565 unique page views with users spending an average of four minutes and 9 seconds on the page; and
- “Intimate partner violence: A group cognitive-behavioral therapy model,” which received 962 pageviews and 850 unique page views with users spending an average of five minutes on the page.
These three pages consistently rank in the most-viewed pages both within the Div. 49 newsletter section as well as within the Div. 49 website as a whole.
Of the Summer 2019 newsletter issue, the most-viewed articles, so far, have been:
- “Prevention Corner: Prevention as the Primary Focus to Decrease Substance Abuse,” which received 127-page views and 113 unique page views, with users spending an average of five minutes and 32 seconds on the page;
- “President-Elect’s Column: Rupture and Repair in Group Psychotherapy,” which received 63 page views and 57 unique page views, with users spending an average of two minutes and 37 seconds on the page; and
- “Group Psychotherapy Column: My First Group,” which received 42 page views and 39 unique page views, with users spending an average of one minute and 46 seconds on the page.
The index page of the Summer 2019 newsletter issue received a total of 122 pageviews, 77 unique page views, with users spending, on average, two minutes on the page.
While the pages on the Summer 2019 newsletter did not garner as many page views as the Spring 2019 issue article pages, the increased amount of time that users spend on these pages speaks to their strong content. Visitors to the most-viewed Summer 2019 newsletter pages are taking the time to read the content of the pages and engage with the pages, rather than clicking to the articles and then almost immediately leaving them. That users are spending over a minute, sometimes more than two to four minutes, on the pages indicates that readers are finding the content of the articles useful and engaging.
Given that a high number of visitors to the Div. 49 newsletter are still directed there organically, that is, by search engines, the newsletter appears to continue to have strong search engine optimization. That is, the algorithms that rank and display search results for search engines such as Google, Bing and Yahoo, have recognized the Div. 49 newsletter pages as relevant to search results and are more likely to direct users to those pages. That users are also continuing to come to the newsletter pages from university affiliated websites and APA’s main website also continues to speak to the newsletter’s usefulness as a resource to students, academics and APA members.
To sum up, compared to the Spring 2019 newsletter issue, the Summer 2019 newsletter issue garnered fewer page views overall. However, given that all APA web properties see a significant dip in page views during the summer months, particularly in July and August, that the Summer 2019 newsletter issue would have fewer page views is to be expected. The amount of time that users spent on the Summer 2019 issue increased, nearly doubling as compared to the Spring 2019 issue, so the users who did come to the Summer 2019 newsletter issue were clearly reading and engaging with the content in the issue.
Tom Treadwell, EdD, TEP, CGP
Leann Terry Diederich, PhD