News

The Group Psychologist: Google Analytics Report of Spring Issue 2019

A recap of the number of users who viewed the spring issue.
By Thomas Treadwell, EdD, and Leann Terry Diederich

Div. 49 Newsletter Summary

This report recaps the number of users who viewed specific pages, that is, total number of pages viewed one or more times; the number of unique page views, that is, a unique page view represents the number of sessions during which that page was viewed one or more times; and average amount of time that users spend on each page.

Within the period of March 25, 2019, through May 25, 2019, the Div. 49 newsletter section as a whole has received a total of 24,800 page views, with 17,745 unique page views. Users in this period have typically spent an average time of 44 seconds on Div. 49 newsletter web pages.

Most-viewed overall pages

The most-viewed pages of the Div. 49 newsletter section for this period are the following articles:

These three pages consistently rank in the most-viewed pages both within the Div. 49 newsletter section as well as within the Div. 49 website as a whole.

Google Analytics for Spring 2019 newsletter issue pages

Of the Spring 2019 newsletter issue, the most-viewed articles, have been:

Conclusions

To sum up, visitors are spending a lengthy amount of time that users spend on these pages which speaks to their strong content. Visitors to the most-viewed Spring 2019 newsletter pages are taking the time to read the content of the pages and engage with the pages, rather than clicking to the articles and then almost immediately leaving them. That visitors are spending over a minute, sometimes two minutes, on the pages indicates that readers are finding the content of the articles useful and engaging.

Given the high number of visitors to the Div. 49 newsletter who are directed there organically, that is, by search engines, as well as the high number of outside sites that link to the Div. 49 newsletter, the newsletter appears to have strong search engine optimization. That is, the algorithms that rank and display search results for search engines such as Google, Bing and Yahoo, have recognized the Div. 49 newsletter pages as relevant to search results and are more likely to direct users to those pages. The large number of university-affiliated sites and APA-affiliated sites that link to the Div. 49 newsletter pages also speaks to the newsletter’s usefulness as a resource to students, academics and APA members.

tom treadwell Tom Treadwell, EdD, TEP, CGP
Editor

Leann Diederich Leann Terry Diederich, PhD
Associate Editor     

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